Harry’s Ice Cream Co were keen to update the look of their brand so we created and ran customer research pods to test several design ideas with Harry’s Ice Cream fans and find out more about their ice cream consumption.

In November 2019, Harry’s Ice Cream Co rebranded with new labels to freshen the look of its popular see through tubs.  We created a PR strategy to get tubs of Harry’s Ice Cream into the hands of food bloggers to talk about the new look, delicious ice cream flavours and where to find the product.

Sales over the three month period increased substantially and continued into 2020, with great feedback from regular Harry’s Ice Cream customers.