The iconic series of stories was brought to life in a new way with the release of JK Rowling’s beloved Harry Potter as an adult, with his own family, and ongoing challenges at Hogwarts. After a very successful first season in Melbourne, the Harry Potter franchise were looking to bring on partners to extend their marketing reach and create new opportunities for their highly engaged audience. We worked with several organisations on cross promotions, VIP packages for key clients and content opportunities to encourage everyone to see this magical stage show.