In a cluttered market GOODiBAGG needed to stand out and promote its key benefits as a reusable, foldable, durable and convenient shopping bag. 

This bag comes with its own pouch and keyring so shoppers never have to search for a bag (or buy a disposable plastic one).   GOODiBAGG also has a strong charity message with donations going to the Heart Foundation after the founder lost her brother-in-law at a young age to a heart attack. 

We worked with Joanna to create a PR and social strategy to drive awareness of this and have micro influencer try the bag and share it to their social media accounts. 

Check out www.goodibagg.com.au to see the range of colours and read about Basile, the inspiration behind this charity bag.